https://adperiencemedia.com/blog.htmlGuides and playbooks on performance marketing. New articles every Friday.enhttps://adperiencemedia.com/blog/tofu-mofu-bofu-funnel-stages.htmlhttps://adperiencemedia.com/blog/tofu-mofu-bofu-funnel-stages.htmlMon, 19 Oct 2026 09:00:00 +0530FunnelsTop, middle and bottom of the funnel need different goals, channels and pricing models. Here is how to plan, measure and pay for each stage without wasting budget.https://adperiencemedia.com/blog/aida-model-performance-marketing.htmlhttps://adperiencemedia.com/blog/aida-model-performance-marketing.htmlFri, 16 Oct 2026 09:00:00 +0530FunnelsAwareness, Interest, Desire, Action. The oldest funnel in marketing still explains every app campaign you run. Here is how each step shows up in your dashboard, and why we added a fifth letter.https://adperiencemedia.com/blog/cpi-cpa-cpl-cps-pricing-models.htmlhttps://adperiencemedia.com/blog/cpi-cpa-cpl-cps-pricing-models.htmlFri, 09 Oct 2026 09:00:00 +0530PricingEach model shifts risk between you and the network. Here is how to choose one, and how to work out a payout you can afford.https://adperiencemedia.com/blog/mobile-install-fraud-signs.htmlhttps://adperiencemedia.com/blog/mobile-install-fraud-signs.htmlFri, 02 Oct 2026 09:00:00 +0530Fraud & qualityFake installs hide in plain sight in your reports. These are the patterns that give them away, and the checks that stop them before billing.https://adperiencemedia.com/blog/how-to-brief-an-affiliate-network.htmlhttps://adperiencemedia.com/blog/how-to-brief-an-affiliate-network.htmlFri, 25 Sep 2026 09:00:00 +0530PlaybooksMost delays come from missing details. This checklist covers everything a network needs to send a proposal and launch without back-and-forth.